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Priya Taylor

Managing Director

Priya is an experienced commercial sales and marketing professional with a genuine passion for people and learning. With over 20 years in the commercial events industry and experience working for some of the world’s top hotels, she decided it was time to put the passport away and begin the journey into the world of Learning and Development. Her sheer determination and belief in her incredible team and New Wave Learning ensures the company is always at the cutting edge of the industry. When Priya isn’t working you can find her chilling out on the Cornish Coast with her two adorable dogs and family.

Jim Alexander

Creative Director

Jim is passionate about creating purposeful and fun learning experiences. Having spent many years combining work as an actor, coach and learning consultant he took the opportunity to lead a passionate team who love to find innovative ways to bring people development to life and offer something truly different and appealing. Out of work, you will hear him flexing his vocal chords as the lead singer of “The Leaf People” or on the golf course shouting “FORE!”

Andy Yates


Andy is passionate about growth. As Chairman he is focused on supporting the scale up of New Wave Learning’s unique approach to learning and development - and growing and supporting great people. Andy has helped a portfolio of exciting and disruptive start-ups scale rapidly and flourish. This was after growing, scaling and exiting his own successful technology start-up. Andy loves growing the number of live bands he sees and scaling new challenges like trying to play the guitar and speak Spanish on his travels (not at the same time!).

Jonny Edser


Jonny is passionate about doing things differently and in pushing the boundaries. The term "If it ain't broke, don't fix it" is not in his vocabulary because he believes that things can always be improved. Jonny has been running businesses for 15 years, and has never lost his passion for creating new products that clients love. He loves the mountains and is an avid Crystal Palace fan, so he is best avoided on a Monday after a poor result and, for that matter, on a Monday after a good result!